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Marty Gauvin

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Virtual Ark General Session at Cloud Expo Cloud Expo General SessionSpeaker Marty Gauvin believes that 3G-SaaS – the combined effect of Cloud Computing and outsourcing with application management – will drive the use of IT for a significant period of time. "The capacity for well-executed 3G-SaaS to revolutionize IT sourcing is profound," he writes. Here he sets out the Virtual Ark vision in detail. Outsourcing is entering its third generation with the advent of the Cloud. The first iteration of outsourcing was “your mess for less”, followed by second generation strategic or selective sourcing, which included hosting and early Software-as-a-Service (SaaS) offerings. The adoption of these second generation SaaS services was constrained by their high fixed costs and rigid contract terms. So much of what customers and vendors take for granted in their sourcing frameworks h... (more)